This book has been written with the purpose of covering all aspects of Marketing Management 1. Marketing Management and Marketing Functions 2. Marketing Management Organisation 3. Personal-marketing 4. The Marketing Executive 5. Theories and Techniques of Marketing 6. Marketing Meetings, Compensations and Marketing Contests 7. Marketing Force Management 8. Quality Management to Meet Customer Satisfaction
Second Language Learning Theories 2013 (3rd) Second Language Learning Theories is a clear and concise overview of the field of second language acquisition (SLA) theories.
Literary Theories in Praxis analyzes the ways in which critical theories are transformed into literary criticism and methodology. To demonstrate the application of this analysis, critical writings of Roland Barthes, Harold Bloom, Cleanth Brooks, Jacques Derrida, Northrop Frye, Norman Holland, Barbara Johnson, Jacques Lacan, Adrienne Rich, and Robert Scholes are examined in terms of the primary critical stance each author employs--New Critical, phenomenological, archetypal, structuralist/semiotic, sociological, psychoanalytic, reader-response, deconstructionist, or humanist.
The editor and authors in this volume make a convincing case for focusing on advanced foreign language instruction. Importantly, they invite consideration of this focus as an opportunity to re-examine conventional definitions of the target of instruction. In so doing, readers also learn more about the theories highlighted in this volume, and their capacity to enhance our understanding of advancedness and its development within an educational context. This book thus mediates between linguistic and language learning theories and educational practice, modelling the very best of what applied linguistics has to offer.
