Persuasive Writing: How to harness the power of words
Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.
Ever been to so many meetings that you couldn't get your work done? Ever fallen asleep during a bulletpoint presentation? Ever watched the news and ended up knowing less? Welcome to the land of Blah Blah Blah.The Problem: We talk so much that we don't think very well. Powerful as words are, we fool ourselves when we think our words alone can detect, describe, and defuse the multifaceted problems of today. They can't-and that's bad, because words have become our default thinking tool. The Solution: This book offers a way out of blah-blah-blah. It's called "Vivid Thinking"...
This guide will teach you how to analyse arguments, speeches, and newspaper articles. It will help you discern faults in reasoning from sound arguments. It looks at the structure of language in order to demonstrate rules by which you can identify good analytical thinking, and will help you to formulate clear, defensible arguments.
With real life newspaper extracts, a glossary, exercises and answers, and a guide to essay writing, this is an invaluable tool for both students wanting to improve their grades and general readers wanting to boost their brainpower.
The Art of Voice Acting: The Craft and Business of Performing Voiceover 4th Edition
Are you just starting in Voiceover? Do you have some experience, but aren't getting booked? Are you a working pro who wants to expand to new areas of VO work? The Art of Voice Acting is a must read if you are serious about a profession in voice over and looking to maximize your efforts for success in the business.