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Global Marketing Strategy: An Executive Digest
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Global Marketing Strategy: An Executive Digest

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix.
 
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E-Business and E-Commerce Management (5th edition)
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E-Business and E-Commerce Management (5th edition)

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.
 
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E-commerce 2014, Global Edition (10th edition)
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E-commerce 2014, Global Edition (10th edition)

For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
 
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Digital Marketing: Strategy, Implementation and Practice (5th edition)
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Digital Marketing: Strategy, Implementation and Practice (5th edition)

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
 
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Handbook of Leadership
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he SAGE Handbook of Leadershiphe SAGE Handbook of Leadership

Leadership pervades every aspect of organizational and social life, and its study has never been more diverse, nor more fertile. With contributions from those who have defined that territory, this volume is not only a key point of reference for researchers, students and practitioners, but also an agenda-setting prospective and retrospective look at the state of leadership in the twenty-first century.
 
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Financial Accounting: Tools for Business Decision Making, 7th edition
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Financial Accounting: Tools for Business Decision Making, 7th edition

Students get accounting when using Kimmel Financial Accounting with WileyPLUS because we make learning accounting easy and accessible for today's different types of learners. Written in a concise, clear, and conversation way, Kimmel Financial Accounting provides just the right amount of information students need to come to class prepared, while powerful visuals and Interactive Tutorials make complex accounting concepts possible to absorb quickly.
 
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Investment Leadership and Portfolio Management: The Path to Successful Stewardship for Investment Firms
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Investment Leadership and Portfolio Management: The Path to Successful Stewardship for Investment Firms

Investment Leadership & Portfolio Management provides a top down analysis of successful strategies, structures, and actions that create an environment that leads to strong macro investment performance and rewarding investor outcomes. By examining how to manage and lead an investment firm through successful investment decision–making processes and actions, this book reveals what it will take to succeed in a radically changed investment landscape.
 
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