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Learning, Training, and Development in Organizations

Learning, Training, and Development in OrganizationsLearning, Training, and Development in Organizations

This scholarly book in SIOP’s Organizational Frontier series looks at research on enhancing knowledge acquisition and its application in organizations. It concentrates on training, design and delivery given the changing nature of work and organizations. Now that work is increasingly complex, there is greater emphasis on expertise and cognitive skills. Advances in technology such as computer simulations and web-based training are necessitating a more active role for the learner in the training process. In the broad context of the organization systems, this book promotes learning and development as a continuous lifelong endeavor.
Entrepreneurial Finance
Entrepreneurial FinanceLearn to master today's most effective corporate finance tools and techniques for successful entrepreneurial ventures with Leach/Melicher's ENTREPRENEURIAL FINANCE, 4E. This reader-friendly edition closely follows a "life cycle of the firm" as it introduces the theories, knowledge, and financial tools any entrepreneur needs to start, build, and eventually harvest a successful business venture. Readers focus on sound financial management practices, such as how and where to obtain financial capital, the stages of financing, business cash flow models, and strategic positioning.
Attract Money In Abundance Subliminal (Audiobook, MP3)

Attract Money In Abundance Subliminal (Audiobook, MP3)Attract Money In Abundance Subliminal (Audiobook, MP3)

Attract money in abundance into your life by harnessing the power of your subconscious mind with our life changing subliminal messages!
Do you want to bring money and abundance into your life?
Do you want to manifest your desires in the form of large amounts of money, and financial freedom? 


Effectiveness of Online Marketing Campaigns - An Investigation into Online Multichannel and Search Engine Advertising

Effectiveness of Online Marketing Campaigns - An Investigation into Online Multichannel and Search Engine AdvertisingEffectiveness of Online Marketing Campaigns - An Investigation into Online Multichannel and Search Engine Advertising

'Internet advertising has come off age; yet little is known in research and practice about how digital channel advertising really works. The empirical research in this thesis intends to fill this gap and shed light on the effectiveness of online advertising. Two studies are conducted that focus on multichannel online advertising and search engine advertising, the single-most important online ad channel.
Marketing Cases from Emerging Markets

Marketing Cases from Emerging MarketsMarketing Cases from Emerging Markets

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc.
Business and Administrative Communication
Business and Administrative CommunicationThe tenth edition of Business and Administrative Communication is a true leader in the business communication field. It is described as flexible, specific, interesting, comprehensive, and up-to-date. Unique among business communications textbooks, it focuses on the rhetorical emphases of audience, purpose, and context to allow communicators to shape their messages more appropriately to all channels and for all purposes.
Marketing: 4th edition
Marketing: 4th editionGrewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter.
With Connect Plus, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.