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Investing For Dummies, 7th Edition
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Investing For Dummies, 7th Edition

This latest edition of Investing For Dummies is infused with new and updated material to help you ramp up your portfolio today! This includes time-tested advice, updates to investing recommendations, and strategies that reflect changing market conditions. Investing may be an intimidating prospect, but this resource will serve as your primer on all aspects of the topic, including how to develop and manage a portfolio, invest in stocks, bonds, mutual funds, and real estate, open a small business, and understand the critical tax implications of your investing decisions.
 
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Writing Business Bids and Proposals For Dummies
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Writing Business Bids and Proposals For Dummies

Congratulations! You have in your hands the collected knowledge and skills of the professional proposal writer – without having to be one! Inside, you'll find out how to unlock what these professionals know and apply it to your own business to improve the way you capture new customers and communicate with existing ones!
 
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Innovative Business Education Design for 21st Century Learning
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Innovative Business Education Design for 21st Century Learning

This volume explores two aspects of change within higher education: macro factors governing and influencing the institutional environment, and micro issues taking place within the institutions themselves. The first part of the book examines some of the micro issues that influence business and economics pedagogy. It presents reflections and analyses of teaching roles and values, the enhancement of the student learning experience with technology and real world experiences, and what students want and need to learn.
 
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Crush Your Ecommerce Marketing
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Crush Your Ecommerce Marketing

E-commerce is complex. There are a million different things you can test and tweak at any moment. Anyone can implement a marketing strategy, but the most profitable e-commerce stores are doing something different. They have a strategy. Several strategies actually. And they know how to implement them and maximize their marketing ROI at every stage.
 
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Travel Industry Economics: A Guide for Financial Analysis
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Travel Industry Economics: A Guide for Financial Analysis

In this book Harold L. Vogel comprehensively examines the business economics and investment aspects of major components of the travel industry, including airlines, hotels, casinos, amusement and theme parks and tourism. The book is designed as an economics-grounded text that uniquely integrates a review of each sector's history, economics, accounting, and financial analysis perspectives and relationships.
 
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Mindful Leadership For Dummies
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Mindful Leadership For Dummies

Mindful leadership is currently a high-trending topic in the self-help/business world, making headlines in such prominent publications as Forbes, Time magazine and The Guardian, and even earning a dedicated blog on Huffington Post. And all for good reason—the benefits of practicing mindfulness in the workplace are far-reaching, and as we begin to uncover more research that supports its effectiveness, it's no wonder business leaders are jumping aboard this positive bandwagon.
 
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Strategy and Success Factors of Business Schools
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Strategy and Success Factors of Business Schools

Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus.
 
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