Social media marketing is a highly–effective way to make a big bang without spending big bucks—and it′s an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you′ll find everything you need to make the most of low–cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing
Marketing Literature: The Making of Contemporary Writing in Britain
Marketing Literature examines the conditions of, contexts for, and some key instances of, the publishing of contemporary writing in Britain. It considers the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading. This innovative study of recent publishing history includes case studies of novels including Trainspotting, Bridget Jones's Diary, Captain Corelli's Mandolin, The God of Small Things and the His Dark Materials trilogy.
Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry.
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers (Audiobook)
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.
A fantastic and inspiring 90 minute DVD of Internet Marketing Expert Mark Attwood teaching SEO & Internet Marketing at an exclusive lecture in front of invited academics, students and business leaders at Manchester Metropolitan University at the invitation of the Dean of the Business School, Professor Huw Morris.
If you’ve never heard of Mark, he has: * Created nearly £20million in just over four years using internet marketing only
