Marketing Literature: The Making of Contemporary Writing in Britain

Marketing Literature examines the conditions of, contexts for, and some key instances of, the publishing of contemporary writing in Britain. It considers the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading. This innovative study of recent publishing history includes case studies of novels including Trainspotting, Bridget Jones's Diary, Captain Corelli's Mandolin, The God of Small Things and the His Dark Materials trilogy.