Companies around the world and across different fields are beginning to realize the value of content marketing in customer acquisition. But it can be tough business. To help you get ahead of your competition, they sourced out and extracted 24 top insights from inbound marketing experts, combined them with relevant statistics, and organised them into a coherent and incredibly visual narrative.
Marketing is comprised of special reports emphasizing insight, analysis, context and debate. From media planning and buying, digital marketing, and television to reports on multicultural marketing, agency rankings and the out of home industry it's all there to keep the industry informed and inspired.
Marketing is designed for use on its own or with the Market Leader series. Ideal for students who need the language of more specialised areas of business English, the book focuses on the reading skills and vocabulary development required for marketing. Marketing includes: * authentic reading texts from the Financial Times and other sources * a glossary of specialised language * two 'Check Tests' designed to help assess progress
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc.
