The Writer’s World series was written to address the diverse needs of today’s students: students whose first language is not English, students who respond favorably to visuals, and students who have varying skill levels.
Provides an overview of theory, methodology and practices in the assessment of writing. This title discusses whether varying definitions and varying operationalizations of writing ability are needed in various contexts, such as formative assessments versus summative assessments, different tasks, different genres, and different languages.
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc.
A supportive course that helps students of all abilities build confidence through graded practice. The flexible package makes it ideal for mixed-ability classes, and varying teaching loads.
