Added by: semyen | Karma: 14.03 | Black Hole | 3 March 2012
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Cambridge english for marketing TB
Authentic contexts prepare marketers for the situations they will face in real life. Units focus on the functions students need to carry out in their jobs. Provides practise of, for example, preparing briefs, planning marketing campaigns, carrying out SWOT, PESTEL and Five Forces analyses, running focus groups, organising events and exhibitions, etc.
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Sounds Good on Paper: How to Bring Business Language to Life
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