Sounds Good on Paper: How to Bring Business Language to Life

Sounds Good on Paper: How to Bring Business Language to Life
by Roger Horberry
Paperback: 256 pages
Published: June 1, 2010
ISBN-10: 1408122316
ISBN-13: 978-1408122310

Career experts have noted the enormous competitive advantage of employees who excel at written communication. This book, written by one of London’s top copywriters, is a fun guide to using fifty of the most powerful and persuasive figures of speech to add freshness and flavor to everything from the most routine business communication to marketing copy which has an immediate and memorable impact. Figures of speech with their double meaning wordplay can add a level of style and impact and pump up your powers of persuasion.

CONTENTS

INTRODUCTION
1 MAKING THE MUNDANE MARVELLOUS
2 DRAWING ATTENTION TO YOURSELF
3 SAYING IT ANOTHER WAY
4 TURNING HEADS
5 TICKLING YOUR READER'S FANCY
6 SOUNDING SMART
7 WORDS THAT CAN WOUND
8 BRINGING IT ALL TOGETHER
BIBLIOGRAPHY, SOURCES AND FURTHER READING
INDEX