The dictionary contains various terms typically used in pharmaceutical medicine. The 2nd edition reflects the increasing importance of this science and the changing regulatory environment in particular on research and development of new therapies as well as on the conduct of clinical trials, marketing authorisation of new medicinal products and safety aspects including pharmacovigilance.
To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
Services Marketing: Concepts, Strategies, & Cases (4th edition)
Pages: 484
Real-world examples throughout the book feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services."
The MONASH Marketing Dictionary is a comprehensive glossary of marketing terms. The Department of Marketing gratefully acknowledges the contribution of Don Bradmore in compiling this resource. It offers well researched definitions for most of the marketing related terms. This is the second version prepared for the Babylon Dictionary based on 2011 updates.
Check Your Vocabulary for Marketing: A Workbook for Users
The worksheets in this workbook contain a variety of exercises appropriate for students requiring a working knowledge of English marketing terminology. The worksheets can be used either for self-study or in the classroom and can be completed in any order. Several 'have' extensions': short classroom exercises based on the language in the main exercise. This workbook is aimed at students with at least an intermediate level of English. However, many people who worked in Marketing have to read in English on a reagular basis; students with a more basic level of English may therefore already have the passive vocabulary to handle many of the exercises.
