Vocabulary for Marketing (Sprawdź swój Angielski - Terminologia Marketing - Biblioteka Profesjonalisty)VOCABULARY FOR MARKETING
Sprawdź Swój Angielski: Terminologia Marketing
seria: Biblioteka Profesjonalisty
Excellent resource for teachers and a great book for self practice. Set of exercises on marketing vocabulary. Instructiions in English and Polish.
In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.
Glencoe's Marketing Essentials (2009 Edition) is the top selling book in marketing education because it includes all the current hot topics: e-marketing, marketing ethics, and international and cross-cultural marketing. Students get a step-by-step introduction to creating marketing plans, and DECA prep activities that help students gain confidence in using the skills they have learned.
Learn all you need to know to improve your marketing skills, from researching and analyzing customers'' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information on enhancing the image of your organization. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.
When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing.
