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Main page » Non-Fiction » Decoded: The Science Behind Why We Buy

Decoded: The Science Behind Why We Buy

Published by: bl007 (Karma: 5747.45) on 3 December 2013 | Views: 2657

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.

Purchase Decoded: The Science Behind Why We Buy from Amazon.com

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Tags: value, demonstrates, specifically, marketing, Decoded, Behind, Science, behaviour, purchase

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