Permission Marketing: Turning Strangers Into Friends And Friends Into Customers (Audiobook)
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.
The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways-run-of-the-mill TV commercials, ads in the Wall Street Journal and so on-don't work like they used to, because such messages are so plentiful that consumers have tuned them out. This means you have to toss out everything you know and do something "remarkable" to have any effect at all, writes Godin (Permission Marketing; Unleashing the Ideavirus).
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas e-book
As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world.
Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.
Manifesto on The Bootstrapper's Bible by Seth Godin
ChangeThis | 2004 | ISBN: 9781574101034 | English | 103 pages | PDF | 1.5 MB
Available to you once again! There's never been a better time to start a business with no money. This manifesto will show you how. Seth Godin is a bestselling author, entrepreneur and agent of change. In Free Prize Inside, his follow up to the best selling marketing book of 2003, Purple Cow, Seth helps you make your product remarkable with soft innovations. You need to make each of your employees idea champions so they can find the Free Prize.
Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Seth is a renowned speaker as well. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses. He holds an MBA from Stanford and was called "the Ultimate Entrepreneur for the Information Age" by BusinessWeek.
Review
"Seth Godin may be the best intuitive marketer alive today. He's in that tiny subset of the niche within the microcommunity of people who simply get it." Randall Rothenberg, AD AGE "Purple Cow is great inspiration for marketers who have the guts to make real changes and real impact!" Amy Curtis, Jet Blue
Review
"Seth Godin may be the best intuitive marketer alive today. He's in that tiny subset of the niche within the microcommunity of people who simply get it." Randall Rothenberg, AD AGE "Purple Cow is great inspiration for marketers who have the guts to make real changes and real impact!" Amy Curtis, Jet Blue
