The Extracted MBA: A Topical Reference for the Contemporary MBA
The Extracted MBA represents the culmination of a decade's worth of undergraduate and graduate study, as well my practical management experiences, both in my work and in the courses I teach. Upon being awarded my MBA in 1998, I searched for a book that could concisely provide a reference, a recap if you will, of what I had learned in my years of study. Sure, there were books out there that professed to make MBAs out of lay folk, but they were the literary equivalent of snake oil.
100 Great Copywriting Ideas: From Leading Companies Around the World (100 Great Ideas)
Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world's best companies.
