Understanding Iran: Everything You Need to Know, From Persia to the Islamic Republic, From Cyrus to Ahmadinejad
William R. Polk provides an informative, readable history of a country which is moving quickly toward becoming the dominant power and culture of the Middle East. A former member of the State Department’s Policy Planning Council, Polk describes a country and a history misunderstood by many in the West.
Added by: JustGoodNews | Karma: 4306.26 | Black Hole | 27 November 2010
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The Economy of Brands
In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
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In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
The Telephony Book: Understanding Systems and Services
Purchasing and managing a telephone system can be a challenge for businesses. This book includes practical advice such as: how to order services and equipment, how to get a fair price, how to ensure good service to callers, and how to stay flexible.
If you are a manager or someone aspiring to be a manager, at whatever stage you are in your study of systems thinking, this book is designed to help. If you are new to the ideas, then it should serve as a solid introduction. If you are familiar with a few of the ideas, but know little about how they are related or can be used to manage organizations, then the book will give you a more rigorous understanding of holism and how to use systems ideas in practice.
