The Economy of Brands
|Published by: JustGoodNews (Karma: 4302.61) on 27 November 2010 | Views: 925|
In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
http://englishtips.org/1150844616-the-economy-of-brands.htmlDear user! Your publication has been rejected as it seems to be a duplicate of another publication that already exists on Englishtips. Please make sure you always check BEFORE submitting your publication. If you only have an alternative link for an existing publication, please add it using the special field for alternative links in that publication.
|Tags: value, brands, economic, asset, understanding, Economy, Brands