The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message.
The themes chosen for study in this volume are deeply embedded within the respective structures of phenomenology and pragmatism, though often implicitly so. Each of the six chapters begins with the phenomenological perspective and then proceeds to the pragmatic focus. The intent of each chapter is both to provide increased clarity in understanding each of the two positions and to reveal the basic philosophic rapport between them. Such a recognized rapport in turn adds to the insightful understanding of each position, at times opening up new possibilities for the expansion or deepening of a particular position.
One of the clearest and most straightforward texts ever published, "Understanding Mechanics" covers all the topics required in the single-subject A Level. It is equally appropriate for those preparing for other Mathematics examinations at A Level and for students on technical courses in further and higher education. The Key Points are: principles introduced in a simple and direct manner with worked examples; and ample opportunity given for practice with questions and exercises carefully graded to provide a steady progression.
Added by: claumosita | Karma: 1.00 | Black Hole | 29 November 2014
ecpe 2003 2004 plus key
A practice test to measure your understanding of spoken english
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This ground-breaking handbook provides a much-needed, contemporary and authoritative reference text on young children’s thinking. The different perspectives represented in the thirty-nine chapters contribute to a vibrant picture of young children, their ways of thinking and their efforts at understanding, constructing and navigating the world.
This book treats memory and understanding on two levels, on the phenomenological level of experience, on which a theory of dynamic conceptual semantics is built, and on the neuro-connectionist level, which supports the capacities of concept formation, remembering, and understanding. A neuro-connectionist circuit architecture of a constructive memory is developed in which understanding and remembering are modelled in accordance with the constituent structures of a dynamic conceptual semantics. Consciousness emerges by circuit activation between conceptual indicators and episodic indices with the sensory-motor, emotional, and proprioceptual areas.