Presenting cutting edge research on media discourse in one compact volume, this book takes a detailed look at spoken interactions in the media. Featuring data from a variety of sources, the book includes interviews with Tony Blair and George W. Bush.
This lively and accessible study of media and discourse combines theoretical reflection with empirical engagement, and brings together insights from a range of disciplines. Within media and cultural studies, the study of media texts is dominated by an exclusive focus on representation. This book adds long overdue attention to social interaction.
This book is deliberately designed as a media handbook. It will not tell you every last detail about each individual medium, nor will it go into great depth on nonmedia advertising elements, such as the creative message or the consumer research that goes on behind the scenes. What it will do, however, is give you a complete picture of howmedia planning, buying, and researchwork.You will see what each function entails, and howthey fit together with each other and within the framework of the marketing mix. You will know enough by the end of this book to be able to create your own media plan, or undertake a print or broadcast buy.
Featuring a wide range of exercises, examples, and images, this textbook provides a practical way of analysing the discourses of the global media industries. Building on a comprehensive introduction to the history and theory of global media communication, specific case studies of lifestyle and entertainment media are explored with examples from films, global women's magazines, Vietnamese news reporting and computer war games.
Key Themes in Media Theory provides a thorough and critical introduction to the key theories of media studies. It is unique in bringing together different schools of media theory into a single, comprehensive text, examining in depth the ideas of key media theorists such as Lasswell, McLuhan, Hall, Williams, Barthes, Adorno, Baudrillard and Bourdieu.
