The focus was on cultural identities and media at a European level, in national cultures, and the development towards a multi-cultural network society in a more globalized and digitalized media culture. This is clearly reflected in the three parts, and the internal dialogue between chapters in these thematic blocks.

The New York Post is the 13th-oldest newspaper published in the United States and generally acknowledged as the oldest to have been published continually as a daily, although – like is the case with most other papers – its publication has been interrupted by labor actions.^[2] Since 1993, it has been owned by media mogul Rupert Murdoch's News Corporation, which had owned it previously from 1976 to 1988. It is the 6th-largest newspaper in the U.S. by circulation.^[3]

Highly intelligent, sensible and crucial reading. Key's point is that the advertisers who fashion the consumer culture do not solely rely on messages that are geared for the consumers logical,conscious mind. The advertisers have a card up their sleeve-in the form of subliminal (AKA unconscious) material.

The first book in the field to explore the links between theories of globalization and surveillance, bipower and biopolitics, performance and theatre, computer arts and politics, "The Politics of New Media Theatre" is an investigation into the political role played by the new media theatre. Gabriella Giannachi explores how new media arts constitute themselves as a radical political movement, and presents an analysis of both the role of virtuality in radical performance and politics in virtual and mixed reality practices. This outstanding new work offers an analysis of leading political, philosophical and artistic texts and artworks, and represents a milestone for anyone interested in new technologies, theatre and politics.