Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.
Nuts & Volts is the leading magazine for those seriously interested in electronics. There now remain only a handful of magazines written for the electronics community with Nuts & Volts being the highest readership, longest running electronics publication left in the US today. And we still have readers and advertisers that have been with us since the early 80s. Nuts & Volts is written for the hands-on hobbyist, design engineer, technician, and experimenter.
Red Eye is Chicago's free daily newspaper that provides a concise and authentic take on news, sports, entertainment and social buzz. RedEye, a Chicago Tribune publication, has become the leading vehicle in Chicago for advertisers wanting to reach young, urban professionals who are short on time and long on disposable income.
Highly intelligent, sensible and crucial reading. Key's point is that the advertisers who fashion the consumer culture do not solely rely on messages that are geared for the consumers logical,conscious mind. The advertisers have a card up their sleeve-in the form of subliminal (AKA unconscious) material.
