Added by: zabanbaz | Karma: 1288.64 | Periodicals, Other | 4 June 2016
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Since its founding in 1923, TIME Magazine has been one of the most authoritative and informative guides to what is happening in the worlds of health and science, politics, business, society and entertainment. Every week, close to 2 million affluent consumers, frequent travellers and senior business people turn to TIME EMEA for award winning coverage of the key issues affecting the region.
Added by: zabanbaz | Karma: 1288.64 | Periodicals, Other | 4 June 2016
1
Since its founding in 1923, TIME Magazine has been one of the most authoritative and informative guides to what is happening in the worlds of health and science, politics, business, society and entertainment. Every week, close to 2 million affluent consumers, frequent travellers and senior business people turn to TIME EMEA for award winning coverage of the key issues affecting the region.
Newly updated and revised, this popular text provides a solid introduction to the foundations of research methods, with the goal of enabling students and professionals in the field of applied linguistics to become not just casual consumers of research who passively read bits and pieces of a research article, but discerning consumers able to effectively use published research for practical purposes in educational settings. All issues important for understanding and using published research for these purposes are covered. Key principles are illustrated with research studies published in refereed journals across a wide spectrum of applied linguistics.
That the media world is changing at a dizzying pace is a statement of the obvious. Yet, some things do remain constant. There are principles of media literacy, which once students have mastered, arm them with the tools and critical thinking they need to be savvy and self-aware consumers of the media. Ralph Hanson does this in every page of his book.
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (MP3)
There's no question that the Internet has changed the way we do business-especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach customers, it's less likely that they'll listen. Today, the most valuable online currency isn't the dollar, but trust itself. At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever will-unless your business knows how to harness them.
