New Scientist magazine was launched in 1956 "for all those men and women who are interested in scientific discovery, and in its industrial, commercial and social consequences". The brand's mission is no different today - for its consumers, New Scientist reports, explores and interprets the results of human endeavour set in the context of society and culture.
We are inescapably confronted by ‘consumer society’ and ‘consumer culture’: the inexhaustible world of goods and the declarations that we are born to consume and are defined by our consumption. But do we know what this really means – and is it so simple? Showing the cultural and institutional processes that have brought the notion of the ‘consumer’ to life, this book guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society and reveals the profound ambiguities and ambivalences inherent within.
Outcome-based evaluation continues to play a central role in the larger field of policy analysis and speaks to the needs and interests of administrators, students, policymakers, funders, consumers, and educators.
