We are inescapably confronted by ‘consumer society’ and ‘consumer culture’: the inexhaustible world of goods and the declarations that we are born to consume and are defined by our consumption. But do we know what this really means – and is it so simple?
Showing the cultural and institutional processes that have brought the notion of the ‘consumer’ to life, this book guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society and reveals the profound ambiguities and ambivalences inherent within.