The physical, social and intellectual distance between consumers and their food stems from a food system that privileges quantity and efficiency over quality, with an underlying assumption that food is a commodity, rather than a source of nourishment and pleasure.However, in the wake of various food scares, there is growing momentum from consumers to change the food they eat; which in turn acts as a catalyst for the industry to adapt and for alternative systems to evolve.
In this free textbook you can read about how to develop models that describes how an economy works. The book provides a comprehensive overview of all facets from Microeconomics. Starting with the market, consumers and producers followed by demand and production. You can also read about Monopoly, Price discrimination and Game theory.
All the old rules of marketing are up for grabs. Markets are fragmenting and globalizing;consumers have greater control over when and what media they use; and digital technologies have changed how people shop, work, and relax. But a small number of senior marketing leaders know how to engage consumers and keep them coming back. This book reveals the secrets to their success.
Highly intelligent, sensible and crucial reading. Key's point is that the advertisers who fashion the consumer culture do not solely rely on messages that are geared for the consumers logical,conscious mind. The advertisers have a card up their sleeve-in the form of subliminal (AKA unconscious) material.
“To many of us, computers and the Internet are magic. We make stuff, send stuff, receive stuff, and buy stuff. It’s all pointing, clicking, copying, and pasting. But it’s all mysterious. This book explains in clear and comprehensive terms how all this gear on my desk works and why we should pay close attention to these revolutionary changes in our lives. It’s a brilliant and necessary work for consumers, citizens, and students of all ages.”
