Over the last years, due to intensive competition in the knowledge economy, legal aspects surrounding intellectual property (IP) rights - including litigation and settlement - have continuously gained in importance. Correspondingly, professional IP management has become an indispensable element of successful value-based management (VBM) in research-intensive firms. With this text, the author proposes an integrated approach to patent risk and capital budgeting in pharmaceutical research and development (R and D), developing an option-based view (OBV) of imperfect patent protection
"Gibbs and DeMatteis give us a very up-to-date and clear entry point into patent management in the context of the real world of business, including insightful perspectives on finance, banking, taxes, and insurance. Both the generalist and specialist will benefit form learning how to deal with patents in a variety of established business systems." --Steve Fox, Vice President and Deputy General Counsel for Intellectual Property, Hewlett-Packard Company
This book is the liveliest, best-written and most thorough introduction to the fundamentals of this subject. Yet it goes beyond the framework of basic IP protection to discuss emerging concepts as well as inside information immediately useful in the real world. In short, it forms the next rung in the advancement of IP management up the ladder from an art to a science. ( Samson Vermont, founder of the periodical Patent Strategy Patent Attorney)
The laws covering intellectual property--those products of the imagination with commercial value, such as fictional writing, software designs, product names, and mechanical inventions--have long boggled the minds of the uninitiated. With the advent of online commerce and publishing, the issues have only gotten more confusing. The new edition of Patent, Copyright & Trademark: A Desk Reference to Intellectual Property Law, by attorney Stephen Elias, offers plain-English explanations and practical advice on this increasingly complex topic. Elias covers everything from the laws themselves to their specific applications in different media. --This text refers to an out of print or unavailable edition of this title.
