QUESTIONS & ANSWERS SERIES The Q&A series is a publishing phenomenon, with total sales now exceeding well over 750,000 copies. This success has been achieved by following the Cavendish Publishing principles of providing students with the text they need, at a price they can afford. Each Q&A contains 50 questions on topics commonly found on exam papers, with comprehensive suggested answers. The titles are written by lecturers who are also examiners, so the student gains important insights into exactly what examiners are looking for in an answer. This makes them excellent revision and practice guides.
"Gibbs and DeMatteis give us a very up-to-date and clear entry point into patent management in the context of the real world of business, including insightful perspectives on finance, banking, taxes, and insurance. Both the generalist and specialist will benefit form learning how to deal with patents in a variety of established business systems." --Steve Fox, Vice President and Deputy General Counsel for Intellectual Property, Hewlett-Packard Company
Names, logos, and other unique corporate identifying marks are the true calling cards of any business, and the third edition of Trademark: Legal Care for Your Business & Product Name, by attorneys Kate McGrath and Stephen Elias, explains in an easy-to-understand fashion how to choose these vital assets properly and then protect them diligently. Revised to reflect changes that have come about because of the advent of cyberspace, it offers clear instructions on initial selections, searches to ensure availability, state and federal registration procedures, correct use, and adjudication of any disputes that result.
The laws covering intellectual property--those products of the imagination with commercial value, such as fictional writing, software designs, product names, and mechanical inventions--have long boggled the minds of the uninitiated. With the advent of online commerce and publishing, the issues have only gotten more confusing. The new edition of Patent, Copyright & Trademark: A Desk Reference to Intellectual Property Law, by attorney Stephen Elias, offers plain-English explanations and practical advice on this increasingly complex topic. Elias covers everything from the laws themselves to their specific applications in different media. --This text refers to an out of print or unavailable edition of this title.
"Intellectual Property" includes trademarks, formulae and copyright, and an understanding of it is becoming increasingly vital for business success. Companies need to know how to exploit their intellectual property through licensing and joint venture arrangements, which can generate profits if used properly. The book includes easy-to-use checklists and procedures, as well as charts and graphs, to assist in assessing licensing and joint venture arrangements. Special features include analysis of specific industries and appendices listing actual royalty rates of some well-known agreements. The text is supplemented annually to keep subscribers up-to-date on the financial issues affecting joint venturing, particularly tax, legal and accounting practices.
