Carefully crafted in such a way as to encourage little ones to join in with its bouncing rhyme, ‘The Smellyphant’ is an endearing tale about Samson, a whiffy wee chap, whose only wish is to find some friends.
There’s just one thing standing in his way...
... and unfortunately, a bath is out of the question!
This book is the liveliest, best-written and most thorough introduction to the fundamentals of this subject. Yet it goes beyond the framework of basic IP protection to discuss emerging concepts as well as inside information immediately useful in the real world. In short, it forms the next rung in the advancement of IP management up the ladder from an art to a science. ( Samson Vermont, founder of the periodical Patent Strategy Patent Attorney)
