Expanded with new entries and updated to reflect recent economic developments and the current business climate, this quick-reference dictionary defines more than 7,500 terms relating to accounting, taxation, advertising, business law, communications, transportation, computers and the Internet, economics, finance, insurance, international business, management, marketing, real estate, and statistics. Definitions come with examples, illustrations, and cross-references. An appendix defines hundreds of business-related abbreviations and acronyms. Here is a useful, easy-to-understand reference book with information that is helpful to everyone involved in business activities, whether novices or experienced business executives.
"Dr. Robert Brown provides an in-depth analysis of the most recent events affecting corporate M & A challenges. This book should be required reading for upper management, M & A associates, and business students."--Ken Dicken, CEO, Global Entertainment Enterprises "In this easy-to-read reference, Robert L. Brown offers insights into the human side of the transaction, and provides practical solutions to pre-empt, as much as possible, problems which might otherwise blindside business teams. This is an extraordinary resource for business decision-makers."--Joe Sostarich, Founder, MedX12
"Gibbs and DeMatteis give us a very up-to-date and clear entry point into patent management in the context of the real world of business, including insightful perspectives on finance, banking, taxes, and insurance. Both the generalist and specialist will benefit form learning how to deal with patents in a variety of established business systems." --Steve Fox, Vice President and Deputy General Counsel for Intellectual Property, Hewlett-Packard Company
This book is the liveliest, best-written and most thorough introduction to the fundamentals of this subject. Yet it goes beyond the framework of basic IP protection to discuss emerging concepts as well as inside information immediately useful in the real world. In short, it forms the next rung in the advancement of IP management up the ladder from an art to a science. ( Samson Vermont, founder of the periodical Patent Strategy Patent Attorney)
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