"Dr. Robert Brown provides an in-depth analysis of the most recent events affecting corporate M & A challenges. This book should be required reading for upper management, M & A associates, and business students."--Ken Dicken, CEO, Global Entertainment Enterprises "In this easy-to-read reference, Robert L. Brown offers insights into the human side of the transaction, and provides practical solutions to pre-empt, as much as possible, problems which might otherwise blindside business teams. This is an extraordinary resource for business decision-makers."--Joe Sostarich, Founder, MedX12

A powerful guide for seeking out the best acquisition and merger targets
As increasingly more companies look to mergers and acquisitions (M&As) as a source of new growth and revenue, there is an even greater chance that these M&As will go bad. This insightful guide focuses on one of the most often debated and key issues in mergers and acquisitions-why some deals fail miserably and why others prosper. It provides a complete road map for what potential buyers should look for when picking a target and what characteristics of sellers they should steer clear of, as well as pitfalls to avoid during the M&A process. Real-world examples are provided of high-profile failures-Quaker Oats, United Airlines, Sears, and Mattel-and high-profile successes-General Electric and Cisco.
Patrick A. Gaughan (New York, NY) is President of Economatrix Research Associates and a professor of Economics and Finance at the College of Business, Fairleigh Dickinson University. He is actively engaged in the practice of business valuations for mergers and acquisitions, as well as other related applications.