Who Stole My Customer?? Winning Strategies for Creating and Sustaining Customer Loyalty
It's a complete guide to planning and implementing customer loyalty processes that really work--because they're built around what customers really want. Drawing on his unsurpassed experience redesigning customer-facing processes at IBM, Harvey Thompson shows readers their business through the customer's eyes--and in many cases readers might be shocked at what they actually see.
The healthy life-style of a nonsmoker can be attained in just 20 minutes a day. Listen to Session A daily until you are ready to go cold turkey, then listen to Session B for two to three weeks for soothing reinforcement. No other method works better. Guaranteed. Smoke-Free has the highest customer satisfaction of all Paraliminals. "The first six days were tough!" "But it got easier and easier each day," says Annie Wobbeking, a caterer from Minneapolis, Minnesota, describing what it was like to quit smoking.
Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization
"Filled with treasure and big ideas, this book will help you become exceptional." - SETH GODIN In a tight market, your most powerful growth engine and your best protection from competitive inroads is this: put every thing you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand
The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty.
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
"To paraphrase the old adage: 'Half of marketing dollars are effective, we just don't know which half!' This book changes the marketing game so you'll really know what's working and what's not. The 15 metrics, along with the case examples, are an authoritative toolkit for making better decisions to create new markets, drive revenue, increase customer satisfaction, and improve profitability."
