Written to the latest QCF standards by experienced external verifiers and covering the core units, the book includes plenty of Case Studies describing real-world Customer Service examples, Development Activities and Knowledge Tests. These will help students to progress in their knowledge and understanding so they can attain the best possible grades in the shortest possible time.
Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.).
Harness the power of games to create extraordinary customer engagement with Game–Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities.
