Career Paths: Beauty Salon is a new educational resource for salon professionals who want to improve their English communication skills in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the four key language components: reading, listening, speaking and writing.Career Paths: Beauty Salon addresses topics including customer interface, hairstyles, perms, hair colouring and manicures.
Books 1-3 of Career Paths: Beauty Salon are rated for the Common European Framework of Reference for Languages at A1, A2 and B1 respectively.
What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales
From the bestselling author of What the CEO Wants You to Know—how to rethink sales from the outside in “We have to face the truth: the process of selling is broken. Customers have more choices and are under intense pressure. Yet few companies are facing this reality. When they don’t, a lingering malaise sets in.” More than ever these days, the sales process tends to be a war about price—a frustrating, unpleasant war that takes all the fun out of selling.
Tech Talk is a course in practical communication for the international workplace. It equips learners for tasks like describing a problem, giving instructions, explaining functionality or offering help in areas ranging from maintenance to customer service, from manufacturing to technical support.
Added by: decabristka | Karma: 67899.10 | ESP, Only for teachers | 26 December 2011
57
Gives teachers practical advice for teaching vocational English to any profession. This versatile book helps teachers identify and teach the language areas - such as health and safety, instructions, and customer relations - which are common to the majority of different vocations.
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect latest changes in the marketing theory and practice. Topic covered include brand equity, customer value analysis, database marketing, e-commerce etc.
