The Fundamentals of Marketing teaches beginning marketing students the basics of how marketing organisations successfully move from product concept through to the creation of successful brands. Russell explains the key tools used to develop successful brands including selling theories, consumer behaviour, creation and development of brands, strategic pricing, distribution, market research, strategic thinking and the promotion of these brands through advertising.
For non-technical managers and business managers, this book sets out to provide methods for evaluating, managing and troubleshooting projects of all sizes. Emphasis is on how managers can ensure that projects keep within timescales and budgetary constraints. No other info I have ever obtained has so profoundly improved my ability to plan, manage, and deliver work in both my career and home life. It informs and instructs on the key factors in successful project management- estimating,organizing/planning,tracking,resource allocation, and the human factors.
This book will show you how to turn your passion and enthusiasm into a viable commercial opportunity. It is packed full of practical, down-to-earth advice based on the author’s own, and other successful entrepreneurs’, experience. You’ll discover how other people have started successful businesses with nothing else than a great idea, self-belief, and determination. Discover how you can easily: – Research your ideas. – Start your own business at home, from little or nothing. – Get funding for your new business.
How to Start and Run a Successful Cleaning BusinessThe cleaning industry is worth billions each year. There isplenty of money to be made, and you don't require anyspecific qualifications to get started. What you do need is arange of key skills, and a personal determination to succeed.This book will give you insider knowledge of the world of office and domestic cleaning. It will provide you with all the practical tools you need to succeed in a competitive but rewarding industry.- The basics required to set up your business and the services you can offer.
If you're planning a party and pressed for time, look no further! This collection of striking yet simple cake designs is guaranteed to provide the solution. These eye-catching cakes are surprisingly easy to make. About the Author Debbie Brown is an accomplished cake decorator, author, and teacher who has written several successful cake decorating books, including Enchanted Cakes for Children, Debbie Brown's Magical Cakes, and Cartoon Cakes.
