Language policy is all about choices. If you are bilingual or plurilingual, you have to choose which language to use. Even if you speak only one language, you have choices of dialects and styles. Some of these choices are the result of management, reflecting conscious and explicit efforts by language managers to control the choices. This is the first book to present a specific theory of language management. Bernard Spolsky reviews current research on the family, religion, the workplace, the media, schools, legal and health institutions, the military and government.
This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy. It links models and theories of strategic management to the PR function. The new edition includes more material on corporate reputation, research methods, public affairs, and information management. Aimed at both practitioners and students, this book will help readers relate the day-to-day work to overall corporate policies and planning.
Talent Management Magazine is directed to top-level management, senior human resources, workforce and organizational development executives whose task is to optimize the abilities of their human assets to drive and improve the execution of enterprise strategy.
Managing in Changing Times: A Guide for the Perplexed Manager
This topical book challenges the hegemony of neoclassical scientific management approach, exploring new potentials for the development of the understanding of management and organization in the post-scientific era of globalization. It brings together distinguished writers from diverse fields to offer specialized perspectives on new ideas. This is particularly relevant in view of the fragmenting management theory in the face of the shift of the center of political and economic power to Asia and the increasing financial resurgence in the West.
An award-winning monthly magazine, we provide the latest information about practices and trends in finance, accounting, and information management that will impact members (mostly controllers, CFOs, and their staffs) and their jobs.
