Many writers have difficulty figuring out when to write numbers in words or figures. There are some general rules but these are not applicable in all contexts. The following guidelines should, nevertheless, help.
A fun and authoritative guide to writing masterful copy. Great copy is the heart and soul of the advertising business, whether it's for print, television, radio, or any other medium. In The Adweek Copywriting Handbook, legendary copywriter and ad man Joseph Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.
Provides essential practical information to all healthcare professionals involved in the prescribing, dispensing, monitoring and administration of medicines to children. Information in the BNFC has been validated against emerging evidence, best practice guidelines and advice from a network of clinical experts. The text is published under the authority of a Pediatric Formulary Committee.
This respected, market-leading text offers students a comprehensive, practical introduction to workplace writing to prepare them for a range of communication tasks. SUCCESSFUL WRITING AT WORK features an abundance of real-world examples and problems, as well as an accessible writing style and detailed guidelines for planning, drafting, revising, editing, and producing professional documents and graphics.
In this brilliant and timely book Porritt has thrown down the gauntlet and provided the necessary data and analysis on our collective dilemma. Persuasive philosophical evocations and tactical guidelines, invites and repays detailed study.
