Why can two performers do the same piece of material yet one consistently gets much more enthusiastic audience responses? Is it possible that some of magic's most sacred axioms such as "never repeat a trick" and "never tell an audience what you're going to do" may ultimately be responsible for the huge amount of mediocre magic that abounds? What is magic's biggest lie?
"The point of Amateur Night, and it is well to note it, is thatthese amateurs are not really amateurs. They are paid for doing their turn. At the best, they may be termed 'professional amateurs.' It stands to reason that the management could not get people to face a rampant audience for nothing, and on such occasions the audience certainly goes mad. It's great fun--for the audience.
Business consultant Qubein has penned an invaluable resource for all those who must communicate on the job. As with most good communication books, the focus here is heavily slanted to audience, purpose, and tailoring the communicator's message for both. Whether communicating on the phone, in a speech, or on the page, words are the building blocks, and Qubein stresses the importance of using simple, direct language to connect with an audience.
Added by: Cheramie | Karma: 275.78 | Fiction literature | 21 January 2010
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Oliver's Story by Erich Segal
"Reading Oliver's Story, you'll forget everything else until you've finished the last page. What a rare storyteller."--Detroit News. "Oliver's Story is an expertly crafted novel that will delight the vast audience that enjoyed its predecessor."--Cosmopolitan
Are current models of audience research and audience ethnography appropriate to the contemporary media environment? Collectively, the contributors to this volume argue that we need a new agenda to account for the role of the media in every day life. Only this new agenda, they suggest, can adequately account for our ubiquitous, highly reflexive, participation in modern media culture.
