How to be a great communicator

Business consultant Qubein has penned an invaluable resource for all those who must communicate on the job. As with most good communication books, the focus here is heavily slanted to audience, purpose, and tailoring the communicator's message for both. Whether communicating on the phone, in a speech, or on the page, words are the building blocks, and Qubein stresses the importance of using simple, direct language to connect with an audience.