Discover is a science magazine that publishes articles about science for a general audience. The monthly magazine was launched in October 1980 by Time Inc. Discover was originally launched into a burgeoning market for science magazines aimed at educated non-professionals, intended to be somewhat easier to read than Scientific American but more detailed and science-oriented than magazines like Popular Science. Discover was left largely alone in its market space by the mid-1980s, but nevertheless decided to appeal to a wider audience, including more articles on psychology and psychiatry.
Research into metaphor has become one of the fastest-growing and important areas of language research over the past twenty years, and metaphor is now recognized as central to language and language use. The implications of these findings are only just beginning to be felt in applied linguistics and this book conveys the excitement of metaphor study to a wider applied linguistic audience of researchers, trainers, program developers and postgraduate students.
Discover is a science magazine that publishes articles about science for a general audience. The monthly magazine was launched in October 1980 by Time Inc. Discover was originally launched into a burgeoning market for science magazines aimed at educated non-professionals, intended to be somewhat easier to read than Scientific American but more detailed and science-oriented than magazines like Popular Science. Discover was left largely alone in its market space by the mid-1980s, but nevertheless decided to appeal to a wider audience, including more articles on psychology and psychiatry.
Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to action as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges.
