Seeing, Believing, and Learning to Be Skeptical: Supporting Language Learning Through Advertising Analysis Activities

In this study, the researchers focus on four instructional practices used by the participating teacher, which rely on strategies for applying critical questions to analyze advertising: the cloze technique, the question generation approach, practice in analyzing ads using critical questions in class discussion, and a collaborative online writing activity resulting in the creation of a multiparagraph multimedia document. 

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Linguistic Prefabrication: A Discourse Analysis Approach

This book presents an innovative exploration of linguistic prefabrication in the travel advertising discourse from a functional perspective. Most of the previous studies on prefabricated language have adopted a structural, systematic point of view. This study, however, aims at exploring its functions in discourse. The material examined here is the discourse of travel advertising, which has become one of the candidates for 'late modern discourse par excellence' and rarely been discussed before.

People Magazine - June 20, 2016

People is an American weekly magazine of celebrity and human-interest stories, published by Time Inc. With a readership of 46.6 million adults, People has the largest audience of any American magazine. People had $997 million in advertising revenue in 2011, the highest advertising revenue of any American magazine. In 2006, it had a circulation of 3.75 million and revenue expected to top $1.5 billion. It was named "Magazine of the Year" by Advertising Age in October 2005, for excellence in editorial, circulation and advertising. People ranked #6 on Advertising Age's annual "A-list" and #3 on Adweek's "Brand Blazers" list in October 2006.

The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. From this starting point, Paul Messaris analyzes a variety of commercial, political and social issue advertisements. He also discusses the role of images in cross-cultural advertising.

Employs a lively question-and-answer format to illumine the origins of common words, the excesses of sports journalism, the most overused expressions, the advertising arsenal of adjectives, and other persnickety language matters.