Boost! Speaking is part of a 4-level series for junior learners, that develops functional speaking skills like clarification, explanation, description and persuasion.
This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective as reported in Dr. Cialdini’s groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT (co-author of YES & The Small Big).
Every day we engage in psychological battle to persuade others or be persuaded by them. The history of persuasion dates back to the Ancient Greeks, who valued rhetoric as an essential skill. Times have changed and rhetoric has lost its place as a fundamental skill of reasoning and logic. This leaves us open and unarmed against skilled persuaders.
Whether you're convincing the boss about your much-deserved promotion or a busy restaurateur to offer a better table, the power of persuasion can help improve and increase your successes. This book guides the reader through easy-to-implement techniques that can turn a timid person into someone bursting with self confidence and the ability to influence.
Visual Persuasion: The Role of Images in Advertising
Added by: miaow | Karma: 8463.35 | Other | 9 August 2015
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The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. From this starting point, Paul Messaris analyzes a variety of commercial, political and social issue advertisements. He also discusses the role of images in cross-cultural advertising.
