Obvious Adams: The Story of a Successful Businessman
Little book, valuable information. Obvious things are very easy, but only after someone show them to us.
Obvious Adams was first published as a short story in the Saturday Evening Post in April, 1916. Though it was the story of an advertising man, it was quickly recognized as presenting a germ idea basic to outstanding success in the business world and the professions.
This Robert Updegraff classic is often used in business schools and by individuals studying entrepreneurship, advertising, and business. It is a quick, easy read. Highly recommended!
Trace the history of communications - from hieroglyphics to the information superhighway. An intriguing look at the secrets of the media - the way information is spread by television, radio, newspapers and the Internet. Original photography and informative text illustrate the fascinating story of how people have communicated across cultures and through the ages. See the oldest printed book in existence and ancient Roman writing implements. Learn the way a modern global advertising campaign is put together and how photographs can lie. Discover the first alphabets, how body language can betray your secret emotions, how cropping a photograph can reverse its meaning, and much, much more.
The Easy Step by Step Guide to Writing Advertising Copy
This guide looks at how to write press adverts, advertorials, brochures, flyers and direct mail letters. It will help you to understand the processes involved in producing advertising and how to tailor your copy to suit your audience.
Marketing Without Advertising: Inspire Customers to Rave About Your Business to Create Lasting Succes
The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.
90 Days to Success: Marketing and Advertising Your Small Business
Regardless of the industry they are in, small business owners need to attract new business. 90 DAYS TO SUCCESS MARKETING AND ADVERTISING YOUR SMALL Business is designed to educate small business owners on the various forms of advertising that are available today, help them identify which forms are appropriate for their business and customer base, and how to develop marketing and advertising strategies with quantifiable (and highly profitable!) results. The book provides a blueprint for a successful, fiscally-sound marketing and advertising campaign that will yield profitable results for any small business within just 90 days.
