The intent of this book is to help photographers gain a better understanding of the joys and sorrows of advertising photography and to help such photographers prepare to be good at it. In these pages is essential information to aide you in your success.
Professional Commercial Photography: Techniques and Images from Master Digital Photographers
Presenting ideas and commentary as well as photographs, this collection offers new photographers revelations and wisdom from professionals and informs them how to achieve commercial success. Commercial photographers create images that are designed to sell products, services, political candidates, organizations, corporations, and any other marketable commodity or idea, and their clients range from advertising agencies, manufacturers, retail stores, hotels, restaurants, and other businesses.
Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program.
Orange Coast Magazine is the oldest continuously published lifestyle magazine in the region, bringing together Southern California's most affluent coastal communities through smart, fun, and timely editorial content, compelling photographs and quality advertising. Each issue features an award-winning blend of celebrity and newsmaker profiles, service journalism, and more!
Newly revised and up-to-date, this edition of The Social Animal is a brief, compelling introduction to modern social psychology. Through vivid narrative, lively presentations of important research, and intriguing examples, Elliot Aronson probes the patterns and motives of human behavior, covering such diverse topics as terrorism, conformity, obedience, politics, race relations, advertising, war, interpersonal attraction, and the power of religious cults.
