It has become something of a cliché within the field of narratology to assert the commercial, aesthetic, and sociocultural relevance of narrative representations, but the fact remains that narratives are everywhere. Whenever we read a novel or a comic, watch a film or an episode of our favorite television series, or play the latest video game, we are likely to engage with narrative media. Similarly, the intermedial adaptations and transmedial entertainment franchises that have become increasingly visible during the past few decades are, at their core, narrative forms.

Cinematic Shakespeare investigates how Shakespeare films constitute an exciting and ever-changing film genre. The challenges of adopting Shakespeare to cinema are like few other film genres. Anderegg looks closely at films by Laurence Olivier (Richard III), Orson Welles (Macbeth), and Kenneth Branagh (Hamlet) as well as topics like 'Postmodern Shakespeares' (Julie Taymor's Titus and Peter Greenaway's Prospero's Books) and multiple adaptations over the years of Romeo and Juliet. A chapter on television looks closely at American broadcasting in the 1950s (the Hallmark Hall of Fame Shakespeare adaptations) and the BBC/Time-Life Shakespeare Plays from the late 70s and early 80s.

Questioning whether the impulse to adapt Shakespeare has changed over time, Lynne Bradley argues for restoring a sense of historicity to the study of adaptation. Bradley compares Nahum Tate's "History of King Lear" (1681), adaptations by David Garrick in the mid-eighteenth century, and nineteenth-century Shakespeare burlesques to twentieth-century theatrical rewritings of King Lear, and suggests latter-day adaptations should be viewed as a unique genre that allows playwrights to express modern subject positions with regard to their literary heritage while also participating in broader debates about art and society.