This engaging, entertaining reference to modern holidays explains the origins of Santa Claus, witches and St. Valentine's Day as it discusses holiday traditions, celebrations, customs, and more.

This challenging book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are shaping and changing organizational PR strategy.

THE CRAFT OF SCIENTIFIC PRESENTATIONS provides a score of examples from contemporary and historical scientific presentations to show clearly what makes an oral presentation effective. It considers presentations made to persuade an audience to adopt some course of action (such as funding a proposal) as well as presentations made to communicate information, and it considers these from four perspectives: speech, structure, visual aids, and delivery.

The third and second centuries BC witnessed, in the Greek world, a scientific and technological explosion.
How do they relate to the post 1500AD science that we are familiar with from school? What led to the end of ancient science? These are the questions that this book discusses, in the belief that the answers bear on choices we face today.

Grade 4-6-Joining the ranks of those books recently published that combine history with crafts and hands-on activities, Herbert's book is one of the best of its kind. Reading it and doing some of the activities, or even just reading the activity directions, brings the character of this period into focus. Achieving a good balance between textual material, illustration, and projects, the book immerses children in the milieu of these years. The text discusses in detail the causes of the Revolution, the personalities involved, the formation of the new national government, and life in 18th-century America.