Thousands of students have successfully improved their writing and design skills using Anderson's TECHNICAL COMMUNICATION: A READER-CENTERED APPROACH. Known for its treatment of the rhetorical situation and coverage of usability and persuasion, this edition contains new chapters and an innovative, visually oriented design that will engage today's students.
Language Ideologies and Media Discourse - Texts, Practices, Politics
The book is tightly focussed on the relationship between language ideologies and media discourse, together with the methods and techniques required for the analysis of that relationship. It also places emphasis on television and new-media texts, incorporating and expanding upon recent theoretical insights into visual communication and multimodal discourse analysis.
Scott McLean brings his authoring expertise to this new communications textbook. Scott has authored textbooks in the areas of Speech Communication, Interpersonal Communication and Public Speaking. Business Communications for Success benefits from Scott's extensive understanding of how students learn the art of effective communication. Students are provided ample opportunity to engage with the concepts, vocabulary and models covered in the text, including role-playing exercises, journal writings, case studies, small-group activities, games, and self-assessment activities.
Business Communication: Process and Product (7th Edition) (2010)
Business Communication: Process and Product (7th Edition) is designed to prepare students for success in today's digital workplace as well as tips on job searching skills. The textbook and accompanying Web site explains the basics of communicating in the workplace, working in teams, how to being a good listener and understanding business etiquette. Students study and practice the skills and activities involved in the writing process including the appropriate use of social media, preparing formal reports and proposals as well as informal business reports.
Added by: honhungoc | Karma: 8663.28 | Black Hole | 9 September 2011
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Business Communication for Success
Scott McLean brings his authoring expertise to this new communications textbook. Scott has authored textbooks in the areas of Speech Communication, Interpersonal Communication and Public Speaking. Business Communications for Success benefits from Scott's extensive understanding of how students learn the art of effective communication. Students are provided ample opportunity to engage with the concepts, vocabulary and models covered in the text, including role-playing exercises, journal writings, case studies, small-group activities, games, and self-assessment activities.
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