Edited by one of the leading Virilio authority's, this book offers the reader a guide through Virilio's work. Using the interview form, Virilio speaks incisively and at length about a vast assortment of cultural and theoretical topics, including architecture and `speed-space', `chronopolitics', art and technoculture, modernism, postmodernism and `hypermodernism', the time of the trajectory and the `information bomb'. His thoughts on Foucault, Baudrillard, Deleuze and Guattari, the performance artist Stelarc, the Persian War and the Kosovo War, are also gathered together.
Jean Baudrillard is not only one of the most famous writers on the subject of postmodernism, but he somehow seems to embody postmodernism itself. He is a writer and speaker whose texts are performances, attracting huge readerships or audiences. At the same time, his work is highly contentious, attracting a great deal of vitriolic criticism.
Jean Baudrillard - The Consumer Society: Myths and Structures
Jean Baudrillard's classic text was one of the first to focus on the process and meaning of consumption in contemporary culture. The book includes Baudrillard's most organized discussion of mass media culture, the meaning of leisure and anomie in affluent society.
Originally published in 1970, the book still makes a vital contribution to current debates on consumption.
Mike Gane provides an introduction to Baudrillard's cultural theory: the conception of modernity and the complex process of simulation. He examines Baudrillard's literary essays: his confrontation with Calvino, Styron, Ballard and Borges. Gane offers a coherent account of Baudrillard's theory of cultural ambience, and the culture of consumer society. And it provides an introduction to Baudrillard's fiction theory, and the analysis of transpolitical figures. The book also includes an interesting and provocative comparison of Baudrillard's powerful essay against the modernist Pompidou Centre in Paris and Frederic Jameson's analysis of the Bonaventure Hotel in Los Angeles. An interpretation of this encounter leads to the presentation of a very different Baudrillard from that which figures in contemporary debates on postmodernism.
This is by no means an easy text to read. For those unfamiliar with postmodern tropes-and especially those who have never read Baudrillard before-this text may seem especially daunting. I recommend that these people start with the essay entitled 'Simulacra and Science Fiction'. In this essay, Baudrillard details the three orders of simulacra: the first, natural simulacra, are operatic, founded on images, and aim at the restoration of "the ideal institution of nature made in God's image"; the second order are both productive and operative, based on energy, and work toward "a continuous globalization and expansion [and] an indefinite liberation of energy"; the third order, the simulacra of simulation, are "founded on information [and] total operationality, hyperreality, [and the] aim of total control" (121)......
