Jean Baudrillard is one of the most celebrated and most controversial of contemporary social theorists. This major work, appearing in English for the first time, occupies a central place in the rethinking of the humanities and social sciences around the idea of postmodernism.
It leads the reader on an exhilarating tour encompassing the end of Marxism, the enchantment of fashion, the body and sex, economic versus symbolic exchange and their differing effects on the rituals of death.
Mike Gane provides an introduction to Baudrillard's cultural theory: the conception of modernity and the complex process of simulation. He examines Baudrillard's literary essays: his confrontation with Calvino, Styron, Ballard and Borges. Gane offers a coherent account of Baudrillard's theory of cultural ambience, and the culture of consumer society. And it provides an introduction to Baudrillard's fiction theory, and the analysis of transpolitical figures. The book also includes an interesting and provocative comparison of Baudrillard's powerful essay against the modernist Pompidou Centre in Paris and Frederic Jameson's analysis of the Bonaventure Hotel in Los Angeles. An interpretation of this encounter leads to the presentation of a very different Baudrillard from that which figures in contemporary debates on postmodernism.
