The Dentsu Way: Secrets of Cross Switch Marketing from the Worlds Most Innovative Advertising Agency
The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.
Black Ordell Robbie and white Louis Gara have lots in common--time in the same slammer, convictions for grand theft auto, and a plan for a big score. They're going to snatch the wife of a Detroit developer and collect some easy ransom money. They don't figure on a bum of a husband who has a secret mistress and no desire to get his wife back. Or on his crazy, beautiful broad of a housewife who's going to join Ordell and Louis in the slickest, saviest crime of all...
Gary Lutz is afraid of bees and his next-door neighbor, Mr. Andretti, is a beekeeper. Gary finds an advertisement online for a company that will allow him to switch bodies with another customer. When Gary agrees to switch bodies with a muscular skateboarder named Dirk, the company mixes things up and instead puts Gary's mind into the body of a bee.