Creative Business: The Making of Addictive StoriesWhat do Elvis Presley, Dungeons and Dragons, Agatha Christie, Coronation Street and Star Wars have in common? They are enduring and successful business properties - transferring through time, across media. Whether it's a book, TV show, computer game, film or song, and whether it's 50 years old or was created last week, some stories, characters and phenomena are fleeting in our collective conscience and some pass the test of time. Just how have these stories adapted as the years go by?