What do we need to know about language and why do we need to know it? This book shows how viewing the world through a linguistics lens can help us to understand how we communicate with each other and why we do it in the ways we do. Above all this book is about noticing. It is about encouraging readers to pay attention to the language that surrounds them.

Star Wars is about more than the type of special effects, the continuity of the story, or even the merchandising. It’s about the experience of participating in a common mythology. Everybody has his or her own personal Star Wars experience...

The book is set between episode III and IV, but is jumps backwards sometimes in order to show Tarkin's history and why he thinks the way he does about Law and Order.

This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda.

Based on new sources—the definitive biography of Rasputin, with revelations about his life, death, and involvement with the Romanovs
A century after his death, Grigory Rasputin remains fascinating: the Russian peasant with hypnotic eyes who befriended Tsar Nicholas II and helped destroy the Russian Empire, but the truth about his strange life has never fully been told. Written by the world's leading authority on Rasputin, this new biography draws on previously closed Soviet archives to offer new information on Rasputin's relationship with Empress Alexandra, sensational revelations about his sexual conquests, a re-examination of his murder, and more.